On behalf of Sandler Training, our thoughts are with our clients and their families and businesses impacted by COVID-19. We are committed to working with you to help you and your business through these extraordinary times. Sandler is open but operating remotely in accordance with recommendations by the CDC to do our part to hopefully help ‘flatten the curve’ of the spread of the virus. We’re here for you and our community. Please don’t hesitate to call or email us to talk through your concerns. Best wishes for the health and safety of your families, teams, and clients.
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Geof Bowie | 206-202-2434 | Seattle, WA


A systematic approach to winning enterprise business

Up your sales game for
enterprise clients.

In the enterprise sales environment, the number of decision makers, as well as the degree of interaction between them, is typically far greater than what is required in more traditional sales interactions.  

Challenges of
Enterprise Selling

This complex interaction of people and exchange of information results in:

  • Longer selling cycles with increased hard and soft costs of pursuing opportunities

  • More complex solutions requiring carefully orchestrated implementation

  • A high degree of selling team cooperation, communication, and creativity

Organizing and documenting interactions and exchanges of information between and among buyer and seller teams is of prime importance and a necessary element for closing sales and closing them profitably. 

Sandler Enterprise Selling provides the tools with which to do that along with the strategies and processes to keep sales opportunities moving forward to favorably predictable conclusions.

On the Buyer's Side

The group of people who define the need may be different than the group who help shape the solution. And control of the resources to acquire and implement the solution may fall under yet another group of people.

On the Seller's Side

The composition of the sales team with the primary lead in exploring and defining the need will often change as the focus shifts to framing and creating a solution. The implementation team will also likely include additional people.

The Six Stages of Enterprise Selling

  • Stage One: Territory & Account Planning
  • Stage Two: Opportunity Identification
  • Stage Three: Qualification
  • Stage Four: Solution Development
  • Stage Five: Proposing & Advancement
  • Stage Six: Service Delivery